8 Awst 2011,
Ok, so we had the iPad moment. What’s changed? Lots. The iPad itself was, in truth, disappointing for publishers. Beautiful, sure, but not very helpful. It wasn’t multifunctional and it wasn’t backward compatable with much stuff either (I can’t be the only person still using OS 10.4?) But, like Apple’s previous offers, it was a gamechanger. It established the tablet as a device, despite many people, myself included, wondering if anyone really wanted Job's 'third device'. Apple then let other manufacturers come up with their own versions, the best of which is probably Samsung’s Galaxy, and quietly went home to improve their own model. Having established the tablet, and just in time to catch the secondary wave of adopters, out comes iPad 2. With improved functionality and more features (camera – two, actually), it still passes itself off as the most desirable tablet, even if it’s not necessarily the best. With iPad 2 and the iPhone, Apple has now firmly entered the mainstream consumer market. In losing the geek factor, what has it gained? Well, turnover, and profit, obviously. While Apple’s top-quality combined hardware/software model of Macs retains its market-leading position in the creative industries, the iPods, Ipads and iPhones are now thoroughly high-street, even with their top-end price tags.
However, part of this trajectory has been the strategic downplaying of the iPad’s e-reader function, which is what publishers were most excited about. Instead, the iPad focuses on portable, sleek, seamless acces to the web and email – truly, a big iPhone, but also ready and waiting for Web 3.0.
In terms of e-readers the iPad moment just didn’t happen. This has left Amazon’s Kindle as market leader, even though it only reads Amazon’s own e-book file format (although there are rumours Amazon will soon be allowing US publishers to submit e-books in the industry-standard e-Pub format). Amazon introduced the Kindle in 2007, by 2010 in the US Amazon were selling more Kindle books than hardbacks; today Amazon sells more Kindle books than hardback and paperback put together. At the moment it’s selling 105 Kindle books for every 100 print books, and three times more Kindle books than this time last year. In the UK, where the Kindle store has only been open a year or so, Amazon are selling twice as many Kindle books as hardbacks.
What can we learn from this? Remember, the Amazon figures only apply to their own sales, of Kindle books, which can only currently be read on a Kindle device. What’s happening across the rest of the bookselling industry? The true picture for the UK is that sales of e-books are currently 2.5% of all book purchases; interestingly, they peaked at 3% over Christmas (did you get an e-book in your stocking?!) Adult fiction is still the most popular category, at 5.4% of all purchases; men and women are buying e-books equally, and the age group 55-64 makes up over a quarter of e-book buyers.
This 2.5% seems like a tiny figure for us all to be worrying so much about, especially as the value of the sales is low – about 1.6%. I still can't wait to have a go though.
7 Mawrth 2011,
Revealing the historic sketches of Francis Place for the very first time…
After Museum conservators in the Art department had completed their conservation work on the Francis Place sketchbooks – containing some of the earliest on-the-spot- sketches of Wales in the Museums collections – I was given the task of figuring out the best way in which to present these sketches online.
Secret sketches hidden for 200 years
Places' sketchbooks had been taken apart 200 years ago and their pages stuck on a woven paper backing. Recent conservation work has since revealed further sketches on the reverse – sketches that have been hidden for over 200 years.
What's more, these hidden sketches were a continuation of the panoramic view from the previous page – so by digitally stitching two double page panoramas together, new complete views could been created that would never have been possible to see before – even by the artist himself!
Now, how could we display these new super long panoramas online whilst still allowing the detail to be seen?
The default width for our webpages is set at just under 1000 pixels across, this was just not enough to be able to show off these panoramas in any detail, so I decided that the easiest solution was to add scroll bars direct to the image, allowing them to be displayed across the page whilst at the same time allowing the complete panoramas to be studied in detail.
One of these newly generated images is of a panoramic view of Cardiff, containing an unique view of the medieval town as it was back in 1678.
To show this detailed sketch off in the best possible way, I decided to repurpose our interactive image navigator tool, which allows the user to pan around a high resolution image viewing details close up.
By using texts from a previously published article on medieval Cardiff, I was also able to pinpoint and highlight certain aspects of the panorama that were noteworthy – be it places that have remained unchanged since medieval times, or places that have long since vanished.
Francis Place goes global
To promote this work, the marketing team at the Museum distributed several Tweets and Facebook mentions. As well as being picked up by the BBC Wales news website and local media, we also published images onto the photo sharing website Flickr and added the extra information as notes embedded within the image. To make it a bit more user focused, I posted a comment asking users to guess where the artist was postitioned as he sketched… The foreground area of the sketch has altered so dramatically since 1678, it's not as easy as it seems….
10 Mawrth 2010,
Well, the iPad now has a release date for the US - early April, not mid-March as first expected. It will probably arrive in the UK late April. In the meantime we seem to have exhausted ourselves trying to decide whether or not it's a good thing - let alone a necessary thing. But then not being needed didn't make the iPod or iPhone any less desirable.
Apple's marketing for the iPad has taken a turn for the interesting, as their key words are "revolutionary" - possibly true - and "magical" - what?! Of course it's slick, sexy, a thing of beauty; there might well be something revolutionary about it; but - magical? Now using that concept to describe a piece of digital equipment, that's revolutionary! It's a piece of kit that lets us use our email and the web, look at our pics and videos and play with all our digital toys (150,000 of them apparently). Eventually we'll be able to use it to read e-books.
Previously Apple were promoting the iPad's similarity with the iPhone in terms of functionality, so that we'd all feel at home right away. Now, however, the iPad is revolutionary, magical and value for money. It sounds as though somewhere in the flurry of attention since its announcement, Apple have abandoned the "third category" concept that so many people questionned, and instead are positioning the iPad as a gem of a product, something lovely and affordable and just so much fun. A must-have accessory, perhaps. In which case, where does that leave the e-reading function? It was never primarily an e-book reader, more for all-round media consumption, but publishers were desperately looking forward to the healthy, straightforward supply deal offered by Apple, and any further delay in launching iBook in the UK is surely going to be a major cause for concern.
10 Chwefror 2010,
Macmillan have now ended their stand-off with Amazon, and come to an agreement over the terms of sale of their ebooks. When Macmillan initially demanded new terms, all their books became unavailable on Amazon.
Now, even Rupert Murdoch says that Amazon's terms "devalues books", and he looks like renegotiating HarperCollins terms.
The problem is Amazon's selling model, in which they act as a straightforward reseller. They can sell the ebooks at any price they choose, even lossleading on some if they want to. Apple, on the other hand, have taken a completely different model with US publishers, who are welcoming it with open arms. Apple will be buying ebooks from publishers at a price set by the publishers, with Apple effectively taking a commission.
There's still no indication that Apple has started negotiating with UK publishers, so when the first iPads ship to the UK at the end of March ebooks might not be available through iBooks. If not, however, it won't be trhough lack of enthusiasm on the part of publishers. This is one American trend I don't think we'll mind following.
3 Chwefror 2010,
How disappointing to find out that, in one aspect, Apple are no different from Amazon. At the moment, no books are available for iBook in the UK. It seems Apple are just as behind as Amazon in negotiating publishing rights for the UK territory.
Disappointing, but understandable I guess. They're both American companies, based in the USA so it makes sense that they sort their domestic market out first. Also, as I've commented before, the iBook isn't being promoted as the iPad's primary feature anyway. It's just that, for some of us, that was what we've been waiting for! There's no way ereading will move towards the mainstream until we have a decent colour multi-touchscreen, multifunctionality and an intuitive UI. At the moment the devices on the market work for fiction (no images, minimum functionality needed) and the academic market (especially with the specialist Kindle Tablet for students). I'm looking forward to being able to browse my reading material in the way we now 'browse' the web.